13 times Bovril was advertised in UK regional newspapers

Bovril is a staple in most football grounds in the United Kingdom. It’s a meat (specifically beef) based drink that’s packed full of salt. It’s a fantastic way to keep yourself warm in those dark, dank February evenings as your side loses to Risborough Reserves in a Floodlit Cup tie. It has a long history in the UK, and its adverts were ubiquitous in newspapers before the second world war (and even after it). Here are some we’ve dug out from the excellent “British Newspaper Archive”.

Many of the claims made in the adverts are difficult to corroborate or verify. One thing’s for certain whilst we still attend football matches, there will always be space for Bovril. After all mummy says so.


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